La Jolla, California--a hotbed of Latina/o Cultural Studies activities! e725 ace correspondent Melissa Posa checks in with a post:
Date: Sat, 07 Apr 2007 21:00:18 -0700
From: "Melissa Posa"
Subject: Speedy or just another mouse!!!
I was reading the paper last weekend and I came across an ad for a restaurant called Mr. Taco. Of course, the ad has a mouse on it, a mouse might I add very similar to, if not an exact replica of Speedy Gonzales. Dressed in what I would call "Mexican bandit attire" the mouse holds a taco in one hand and a gun in the other. I found it hilarious that this Latin mouse is suppose to draw me into this restaurant to eat Mexican food. But back up to the gun and the mouse's clothes and oh yeah, the irony of the Mexican food restaurant capitalizing on using a Mexican stereotype to sell its product. There is definitely something disturbing about this whole thing.
I also tried to see if there was a website for this restaurant, but I couldn't find anything. All I came up with was a few reviews. Someone said, "What a find this place is! Seriously good tacos and burritos at a fantastic price! You really wouldn't expect a place like this to exist in La Jolla, but it's there and it's great." From what I gather this isn't an upscale restaurant and being in La Jolla I see where this person was going with their comment. Well, I guess I'm just falling into the La Jolla "pompous" stereotype. But this person's comment made me think...Who is this restaurant marketing its product to. Who is attracted to mice? Or are the readers suppose to associate this Latino mouse with a Mexican identity and therefore the food must be good because its authentic Mexican cuisine?!?!?! Quite a stretch, don't you think?!?!